Founded by Mum of three boys Skye Abrahams, Packed is a Melbourne business supplying real food lunchboxes to children in pre-school to grade 3.
Launching in February, Packed only uses the best quality local produce and organic wherever possible. A new menu is prepared each term based on seasonal ingredients and no additives, preservatives or refined sugar are ever used.
I caught up with Skye recently to find out more about herself and Packed.
How did the idea for Packed come about?
Packed has come about as a combination of a life-long passion for health and food, and noticing a gap in the market for truly healthy, sustainable lunchboxes. Packed will target Melbourne schools that either don’t have a tuckshop, or only have unhealthy options. I hear many parents complaining about the greasy corner milkbar without a single gluten free option and not a vegetable in sight. Parents deserve a day or two off the lunchbox treadmill, and the quality of their children’s lunches shouldn’t have to suffer in order to achieve this.
Will you be offering special dietary requirement options?
Yes! All our lunches are refined sugar free and free from additives including preservatives, colours and flavours. We also have plenty of gluten and dairy free options available.
What does “sustainability” mean to Packed and why should parents care?
I really didn’t want to create a take away option that put a further strain on the environment. We’re early days at Packed, so we’re currently operating using Greenmark compostable packaging, but the plan is to operate using a fleet of stainless steel lunchboxes that we collect and wash each day from school (watch this space!). Parents are more time poor than ever before, with many families having both parents working. It’s easy to see why readily packaged foods are so popular. I want to provide a convenient option that eliminates packaging entirely. Many schools are promoting “nude food”, so it’s great to be able to supply a lunch that is in line with this philosophy.
What’s your approach to feeding a growing family?
In a nutshell: Just eat real food. I have overcome some serious fussy eating in our family (think plain carbs only). I find consistently offering a broad, healthy, colourful spread of food and discussing the benefits of various food with the children has really helped broaden their palate. We also talk about the detrimental affects too much sugar and “fake food” full of numbers can have on our body. I notice behavioural side effects following high amounts of sugar and especially artificial colours, so I always use that as an opportunity to talk about how that food made them feel. I don’t like to demonise any food, so I try not to get too uptight about what the boys might eat at a party or a friend’s house, but educating them on the benefits of fresh fruit, vegetables, whole grains, and proteins and having these foods at the centre of their diet is my mandate.
What’s your boys favourite lunch?
They all have different favourites! The older two love fresh fruit, especially berries. I craved raspberries during pregnancy and it’s easy to see where that came from! I caught one of them trading pocket money for the youngest’s left over egg and lettuce sandwich, so that is evidently a current fave! My youngest loves a hot meal, so in the cooler months I send leftovers in a thermos for him. I’m hoping to be out at schools with a pot of warm soup as part of our “Packed” lunch service in the winter months!
What’s the one food you couldn’t live without?
Another tricky one! I’m going to say avocado. How good are avocados?! Fortunately, all three of my boys like avocado, so that is a super easy lunch if I’m short on time. So full of vitamins and healthy fats to fill them up. I remember travelling overseas when my youngest had just started solids. Not wanting to rely on packet food, but not having access to a kitchen, bubs enjoyed many a mashed avo, mashed banana, natural yoghurt, or squashed peach!
To find out more about Packed click here